Starbucks Final Case Study - 4310 Words

CASE STUDY: STARBUCKS CORPORATION (SBUX) Frank Mabson BUS 411: Strategic Planning Professor Oma Lopes Midway College - Online Historical Background The name Starbucks came from a character that was chief mate aboard the Pequod in the novel Moby Dick by Herman Melville (Rolph, 2012). Originally, the name for the company was Pequod until one of the original co-owners vetoed it and agreed on the name Starbucks instead. Now, we associate the name Starbucks with the company logo, which features a two-tailed Greek mythology figure called siren. The Starbucks Corporation (SBUX) is an American, multinational coffee chain formed in 1985. The idea was sculpted and brought into reality by writer Gordon Bowker, history†¦show more content†¦These are just some of what gives Starbucks the competitive advantage. By staying ahead of the competition, Starbucks is not only able to set industry trends but also satisfy its customers, employees and shareholders. The basis of the competitive advantage Starbucks has on the coffee shop industry stems from its ability to market its brand and live up to its mission statement. In addition, Starbucks doesn’t rely solely on its products for obtaining and sustaining the upper hand. According to MarketRealist.com, when customers enter a Starbucks establishment they are taking on an entire process and experience (Krikorian, 2014). By choosing Starbucks, customers can customize their drinks to perfection by selecting one of its 30 different options of premier coffee blends. Following the order process, customers can enjoy the great atmosphere by listening to music or perhaps enjoy taking part in friendly conversations with pleasant workers and patrons. Simply put, Starbucks thrives on a connected customer experience that differentiates them from the rest of the industry. Also, retail storefronts. In the U.S., Starbucks kindly takes advantages of the fact Americans tend to have morning ri tuals. As a result, they have the opportunity not only to serve loyal customers, but also essentially to become part of their lives (Krikorian, 2014). Organizational Structure Assessment Starbucks gained a ton ofShow MoreRelatedStarbucks Final Case Study Essay3803 Words   |  16 PagesFinal Case Study and Strategic Plan: Starbucks’ Global Quest BUS 402 Strategic Management Business Policy Executive Summary Here at Starbucks, we have had a very rewarding year thus far, and have been very successful since the beginning of our journey. As a matter of fact when you mention the name, Starbucks, people quickly think about that wonderful aroma and taste that is associated with the Starbucks’ name. This is truly what we are trying to create, a partnershipRead MoreAshford Mgt 330 Entire Course (Management for Organizations)1371 Words   |  6 PagesWeek 1 DQ 2 Company Evaluation MGT 330 Week 2 Case Study Starbucks’ Structure MGT 330 Week 2 DQ1 Structure for Conglomerates MGT 330 Week 2 DQ2 Classifying Structure MGT 330 Week 3 DQ 1 Legal Aspects of Staffing MGT 330 Week 3 DQ 2 Bias in Performance Appraisal MGT 330 Week 4 DQ 1 Theories of Motivation MGT 330 Week 4 DQ 2 Productivity Management MGT 330 Week 5 DQ 1 Steps of Control MGT 330 Week 5 DQ 2 Changes in Management MGT 330 Week 5 Final Paper MGT 330 Week 1 DQ 1 Surf Shop Comparison Read MoreStarbucks Case Study Essay1591 Words   |  7 Pagescoffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. 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A company may have an ideal product, but without proper positioning, identification of a target market, and a proper marketing plan a company would not be able to successfully market its products to consumers. Starbucks has been successfully able to convert an activity carried out at home to a commercial success through proper implementation and execution of its strategic intent. The firm has been able to convince consumers that its stores provide more than justRead MoreStarbucks : Just Who Is The Starbucks Customer1085 Words   |  5 PagesStarbucks’: Just Who Is The Starbucks’ Customer? Case Study Introduction: Starbucks started out in Seattle by three friends who were passionate coffee lovers. The small coffee shop became an instant hit with the locals. It sold the finest coffee and satisfied the thirsty community and by 1980, after less than a decade since its inception, it had become Washington’s biggest coffee master. 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